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Google Webmaster Tools: Configuration – URL Parameter
The URL parameter is a pretty advanced feature in Google Webmaster Tools (here after: GWT) and, thereby, it is easy to make big mistakes. And by making these mistakes it is possible that Google does not index parts of your … Continue reading
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Google Webmaster Tools: Configuration – Sitelinks
Sitelinks are links directly under the search results in Google Search for a specific search query. Normally they are presented when the search query is the domain name but it does not have to be that way in every situation. … Continue reading
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Google Webmaster Tools: Configuration – Settings
In my last article I looked at the home page in Google’s Webmaster Tools (here after: GWT). On this home page you can look at all the messages that Google send to you on verified web sites. If you click … Continue reading
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Google Webmaster Tools: The Home Page
I will look at the home page in Google Webmaster Tools (here after: GWT) first because GWT has too many functions to handle in one article. On the home page of GWT you see a screenshot of the sites that … Continue reading
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Bing Webmaster Tools
Bing is a search engine from the software giant Microsoft. Although Bing rolled out to many English speaking countries it is still in beta for other languages. Like Google (in my last article I looked at Google Webmaster Tools and … Continue reading
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Google Webmaster Tools
Google offers site owners or webmasters a free very handy web application to understand Google’s search engine better. Although the data or information is specific for Google Search it does help to get a better understanding about how search engines … Continue reading
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Google+ Page Optimisation
Google+ is a brand new social media. Google clearly announcement that they would make Google+ the social layer for their products, like there search engine. Although the social layer for Google Search isn’t rolled out yet internationally, one can argue … Continue reading
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Personalization for local businesses
Search engines use signals on the internet to rank different web pages for their search results. An example of a signal is a link from a web page to another web page. This link signal is that one web page … Continue reading
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Localisation for Search Engines
A great opportunity for small businesses is that they can market their products and services locally. Besides that, frequently it is needed for a local business to operate in a region. For example it is necessary that a plumber you call is … Continue reading
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What is SEO?
SEO stands for Search Engine Optimization. It is optimizing a web site for search engines. Frequently those adjustments are small and don’t look important. However these small changes can make it easier for search engines to understand your web site. … Continue reading
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